By Don Southerton, Editor
I wear many hats. I see myself as an author, global cross-cultural expert, historian, and legal consultant / expert witness. That said, my core work centers on providing strategy, consulting, coaching, and insights into Korea-facing global business.
Most recently, my company Bridging Culture Worldwide is supporting the launch of a number of franchises in Korea and Asia-Pacific. We also represent some top American and UK retail brands, which we seek to license in Korea.
Regarding our franchise efforts… International franchising typically involves the mother company working with a local “master franchisee”–often called a “regional developer.” This master franchisee/ regional developer can either be a 100% subsidiary of the mother company or a joint venture company with a local partner.
In turn, the local company can either operate company owned locations or may also rely on “sub-franchisees” for running franchise outlets, which are owned and operated by an independent person or entity – a pure sub-franchisee.
In working with its clients, BCW’s key role is bridging cross-cultural issues, providing sound market entry strategy, finding qualified partners, and securing solid licensing and franchise agreements. We understand Korea and what it takes to succeed.
For a great summary of Korean Franchise Laws CLICK HERE
For more information, contact Dsoutherton@bridgingculture.com
Tags: Don Southerton, Expert Witness Korea, Expert Witness Korea courts, Expert witness Korean culture, Korea consultant, Korea franchising, Korea franchising law, Korealegal.org
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on Monday, November 1st, 2010 at 5:14 am and is filed under Commentary.
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Franchise Korea
By Don Southerton, Editor
I wear many hats. I see myself as an author, global cross-cultural expert, historian, and legal consultant / expert witness. That said, my core work centers on providing strategy, consulting, coaching, and insights into Korea-facing global business.
Most recently, my company Bridging Culture Worldwide is supporting the launch of a number of franchises in Korea and Asia-Pacific. We also represent some top American and UK retail brands, which we seek to license in Korea.
Regarding our franchise efforts… International franchising typically involves the mother company working with a local “master franchisee”–often called a “regional developer.” This master franchisee/ regional developer can either be a 100% subsidiary of the mother company or a joint venture company with a local partner.
In turn, the local company can either operate company owned locations or may also rely on “sub-franchisees” for running franchise outlets, which are owned and operated by an independent person or entity – a pure sub-franchisee.
In working with its clients, BCW’s key role is bridging cross-cultural issues, providing sound market entry strategy, finding qualified partners, and securing solid licensing and franchise agreements. We understand Korea and what it takes to succeed.
For a great summary of Korean Franchise Laws CLICK HERE
For more information, contact Dsoutherton@bridgingculture.com
Tags: Don Southerton, Expert Witness Korea, Expert Witness Korea courts, Expert witness Korean culture, Korea consultant, Korea franchising, Korea franchising law, Korealegal.org
This entry was posted on Monday, November 1st, 2010 at 5:14 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.