By Don Southerton, Editor
I wear many hats. I see myself as an author, global cross-cultural expert, historian, and legal consultant / expert witness. That said, my core work centers on providing strategy, consulting, coaching, and insights into Korea-facing global business.
Most recently, my company Bridging Culture Worldwide is supporting the launch of a number of franchises in Korea and Asia-Pacific. We also represent some top American and UK retail brands, which we seek to license in Korea.
Regarding our franchise efforts… International franchising typically involves the mother company working with a local “master franchisee”–often called a “regional developer.” This master franchisee/ regional developer can either be a 100% subsidiary of the mother company or a joint venture company with a local partner.
In turn, the local company can either operate company owned locations or may also rely on “sub-franchisees” for running franchise outlets, which are owned and operated by an independent person or entity – a pure sub-franchisee.
In working with its clients, BCW’s key role is bridging cross-cultural issues, providing sound market entry strategy, finding qualified partners, and securing solid licensing and franchise agreements. We understand Korea and what it takes to succeed.
For a great summary of Korean Franchise Laws CLICK HERE
For more information, contact Dsoutherton@bridgingculture.com