By Don Southerton, KoreaLegal.org Editor
On Wednesday May 9, 2012, I’ll be a speaker for the World Trade Center San Diego Asia Desk Business Series: Korea. Also speaking at the event will be Moonsung Kang, Ph.D from Korea University’s Division of International Studies.
I’ll be sharing insights on how to benefit from the U.S–Korean Free Trade Agreement, including finding the right Korean partner, structuring your market entry strategy, and ways to avoid common pitfalls.
About Don Southerton
When Fortune 500 companies, top Korean Groups, leading international law firms, and elite consultancies, such as Bain and Monitor, look for Korean-facing business strategy, coaching, and advice—they turn to Bridging Culture Worldwide and Don Southerton.
With over 35 years’ experience, Don Southerton is the definitive authority on Korean-facing global business–from automotive, golf, and QSR sectors to New Urbanism and Green technology. When problems and challenges surface in development, launch, or fulfillment, we provide sound solutions and comprehensive strategies.