About Bridging Culture Worldwide

About Bridging Culture Worldwide

Did you know KoreaLegal.org is sponsored by Bridging Culture Worldwide?

About Bridging Culture Worldwide 

Since its founding, Bridging Culture Worldwide has focused on global and Korea-related business services. Based on over 3 decades of experience, they share cross-cultural insights with global teams and management. Bridging Culture Worldwide’s core services include Consulting, Strategy, and Research; Publications; along with Project Development, IP, and Trademark.  Visit http://www.bridgingculture.com Our Clients

Bridging Culture clients include Golfsmith International (America’s leading golf retailer), GOLFZON ( Korea’s screen golf leader), the SPC Group (Korea’s largest Food group), Gale International (developer for Songdo IBD—a $40bb Korean smart city), Smashburger (2011 Forbes top business pick), Phizzle.com (mobile sports marketing), Initiative Media Worldwide (part of Interpublic Group and oversee $800 mm Hyundai Kia media buying), Prudential Financial (relocation services), Hyundai Motor Company Korea (#4 car maker), Kia Motors America, Innocean Worldwide (media arm of the Hyundai Motor Group), MOBIS Korea (auto parts), to name but a few.

2011-2012 projects include Golf, Auto, manufacturing, global construction, Green energy, retail, and service sectors in the US, Canada, Korea, and the Middle East. 

Don Southerton, CEO and President

Don Southerton is an advisor, consultant, marketing strategist, researcher, and coach for many of the top Korean-based corporations with global business, along with major Western firms that have ventures in Korea and the Asia Pacific.

Professional expertise includes Korean culture and norms, Korean market entry strategy, Korean education, linguistics, and workplace, along with most of Korea’s major conglomerates including Samsung, Hyundai Motor Group, including Hyundai, Kia, and Hyundai Engineering and Construction, SK, Lotte, POSCO E&C, Hanjin, Hyosung, and LG.

Market sectors supported include both traditional and new emerging Korea 2.0® enterprises including retail, fashion, food service, finance, manufacturing, service, education, design, and R&D.

Education

B. A. History. University of Colorado, Denver.

M. A. History. University of Colorado, Denver.

Post Graduate Study

University of Southern California (USC).

University of California at Los Angeles (UCLA).

Intercultural Institute of California, San Francisco (IIC).

University of California, San Diego, Graduate School of International Relations (UCSD)

Southerton also engages in ongoing research into market entry, cross-cultural communication, sustainability, and the dynamics of U.S.-Asian commerce. A key resource for this ongoing research is an alliance with the Graduate School of International Relations and Pacific Studies at the University of California, San Diego, and its Korean Pacific Program.  Southerton serves as an area specialist for the university.

Southerton and his work have also received media recognition both in the U.S. and Korea. In addition, Southerton frequently speaks to Korean and international groups and organizations on Korean business, workplace culture, emerging Korean markets, and entrepreneurship. Moreover, he posts daily observations on trends impacting Korean and Asian business, corporate development, and culture at: http://bridgingculturekorea.blogspot.com   and via Everything Korean Vodcasts http://www.youtube.com/user/ds19192  He is also an editor for Korea Legal.org http://www.korealegal.org. Recently, Southerton is one of the founders of Korea Business Central, the premier Korean business website.

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